AGT FANTASY LEAGUE “ARENA” TEASER

The AGT Fantasy League “Arena” teaser announced the new spinoff of the AGT franchise and showcased the unique aspect of the show. We strategically aired this first-out-the gate promo during an NFL game to excite fans of AGT and to capture the broader sports audience that participates in fantasy leagues of their own. Using the fly through within the entrance tunnel, we build excitement with hearing fan chants of “AGT! AGT!” It culminates in coming out of the tunnel and revealing the show title.

CREDITS:

CMO, Sports & Entertainment: Jennifer StormsSVP

Creative Marketing, Sports & Entertainment: Joseph LeeSVP

Creative Content: Tracy GrandstaffSVP

Design Creative: Juliet GarrettVP

Motion Branding & Design: Grant Okita

Motion Design Creative Director – Ryan Levitus

Designer/Animator – Matthew ShadisDesigner - Martin Surya

VP, Static Design: Sean Serio

Associate Project Manager: Ariana Soofi