Underachiever and Proud of It!

This is our entry in the Pepsi MAX Crash The Super Bowl Contest.

Inside the secret Pepsi Research Lab, the creator of Pepsi Max is explaining why Pepsi Max is the crowning underachievement for his family of innovators. With such an esteemed pedigree, why does he do it?... Because it’s beauty and the geek.

Behind the scenes: